Founded as a business networking organization, Rotary emphasizes the importance of bringing together business and professional leaders for the purposes of exchanging ideas, developing relationships, and improving communities. Rotary members are committed to professional development and advancing their skills. Rotarians can pursue this commitment through activities that increase their knowledge, and by guiding and training others to find gainful, fulfilling employment.
 
The concept of vocational service is rooted in the second object of Rotary, which calls on Rotarians to encourage and foster:
• High ethical standards in business and professions
• The recognition of the worthiness of all useful occupations
• The dignifying of each Rotarian’s occupation as an opportunity to serve society
 
As a Rotarian, how can you put these ideals into action? Consider these suggestions:
• Talk about your profession in your club, and take time to learn about fellow members’ occupations.
• Use your skills and expertise to serve a community.
• Practice your profession with integrity, and inspire others to behave ethically through your words and actions.
• Help young people achieve their career goals.
• Guide and encourage others in their professional development.
 
By undertaking these activities, you bring vocational service to life. Vocational service is the essence of Rotary and serves as the foundation from which we serve our communities around the world.
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