Using Press Releases to Share Your Club’s Story
Writing a press release is a simple and effective way for your Rotary club to get the word out about fundraisers, major service projects, leadership changes, or other important announcements. A well-written press release helps local media understand who you are, what you’re doing, and why it matters—making it easier for them to share your story with the broader community. Public image chairs can support their clubs by drafting and distributing press releases to local newspapers, radio stations, and community calendars before and after events.
To make this even easier, Rotary provides branded press release templates and guidelines to help ensure consistency and professionalism. These tools take the guesswork out of formatting and branding, allowing clubs to focus on the message and impact. Using Rotary’s approved templates not only saves time but also strengthens Rotary’s public image across all clubs. You can find the Rotary-branded press release templates in the MyRotary Brand Center - Public Image Resources | Rotary District 5710