Community Development: A Key to Member Engagement
By Zach Ahrens and Larry Martin, District 5710 Membership Co-Chairs
October is Community Economic Development Month in Rotary which is a perfect time to reflect on how our work not only transforms local economies across District 5710, but also strengthens our clubs.
When we invest in helping our local communities thrive whether through job training, entrepreneurship support, or partnerships that lift families out of poverty we show the very heartbeat of Rotary. This is the kind of impact that inspires people to join us as we Unite for Good.
Think about it… Prospective members are looking for more than just another meeting on their calendar. They want purpose. They want to belong to something that makes a tangible difference. Our service projects are living proof that Rotary changes lives and that attracts people who want to be part of meaningful action.
But attraction is only the beginning. Retention comes when our members feel the same sense of fulfillment and connection. When we involve them in projects that spark their passions, when they see their talents making a difference in someone else’s life, they stay engaged.
This month, I challenge every club to:
- Tell the story of your Community Economic Development projects loudly and proudly on social media, in local news, and in one-on-one conversations.
- Invite others to join you in these efforts. Sometimes the best membership pitch is simply, “Come help us with this project.” And have fun doing it! Socialize and celebrate along the way!
- Engage your current members by matching them with opportunities that fit their skills and passions.
Membership growth is not just about numbers, it’s about creating a movement of people who believe in building stronger economies and stronger communities together. When we do that well, Rotary becomes irresistible.
Let’s make October not only a month of economic impact in our communities but also a month of growth and vitality for our clubs.
Yours in Rotary Service,
Zach Ahrens
Co- Chair, District Membership Committee
Rotary Club of Topeka, Past President
zahrens@capper.org | 785.506.7114
Larry Martin
Co- Chair, District Membership Committee
Leavenworth Rotary Club
Assistant Governor
Larry.martin@usa.net | 913.547.1499